Il nostro obiettivo era progettare un'araldica moderna che rappresentasse la storia e l'importanza dei De Martino. Abbiamo sintetizzato l’iconografia di sant’Antuono sovrapponendola alla raffigurazione degli elementi che compongono la ceramica: il fuoco, il terreno, l'acqua e l'aria. Così, dietro il santo raffigurato con mitra, sacre scritture e pastorale con campanello, si possono vedere i quattro elementi alchemici: un’essenzialità fatta di linee e motivi che, estrapolati dal logo, vengono richiamati a creare texture ormai diventate il tratto inconfondibile degli imballaggi dell’azienda. I colori scelti sono quelli della terracotta e dell’argilla incandescente, rosso bruciato il primo, quasi tendente al bianco il secondo. Il cotto degli uomini che lavorano con il fuoco.[:en]De Martino is a family of kiln masters who for centuries has been working hand-made clay to create a unique cotto that comes to life in kilns a thousand years old: we are in Rufoli di Ogliara, a small fraction of Salerno. We have asked for a new logo and the design of the identity of their business. During a visit to the kilns, we discovered that next to each one is depicted St. Antuono, protector of fire and invoked with every clay firing. We have therefore chosen to base the whole identity of the brand on this essential element, which tells the whole approach of the De Martino artisans. Our goal was to design a modern heraldry that represented the history and importance of De Martino. We have summarised the Sant'Antuono's iconography, overlapping it with the representation of the elements that make up ceramics: fire, soil, water and air. Thus, behind the saint depicted with miter, scripture and pastor with bell, you can see the four alchemical elements: an essentiality made of lines and patterns that, extrapolated from the logo, are recalled to create textures that have now become the unmistakable trait of packaging company. The colours chosen are those of terracotta and incandescent clay, burnt red the first, almost white to the second. The terracotta of men working with fire.[:]